Here at Nettrix thinking outside the box is imperative. Using all the tools available is key to what we do. Achieving results. I was snooping around Google recently and came across Google's Contextual Targeting Tool, now we don't tend to deal with PPC all that much but we decided to see what use it could prove to be for our organic SEO campaigns.
Just at a glance we could see it could benefit sites with e-commerce functionality most of all because it groups keywords together under bigger industry targeted related phrases – a broader phrase if you will. Let's see how.